Discoverability

Get found on Google and in AI assistants

Your catalog should be found when a contractor or homeowner asks Google or an AI assistant where to buy. Platforms that render client-side often never show up.

Book a Demo
AI assistantDemo data

Where can I buy pressure treated 2x6 lumber near me?

Demo Lumber Co. has pressure treated 2x6 in stock, for pickup or delivery.

2x6x12 Pressure Treated

demolumber.com · In stock

$11.80

demolumber.com › products › pressure-treated-2x6x12

2x6x12 Pressure Treated Lumber | Demo Lumber Co.

$11.80 In stock· Pickup or delivery

Demo data

Server-side rendering

Product pages Google and AI crawlers can read

Product pages are rendered on the server, so Google and AI crawlers see the full page. Client-side rendered catalogs are often invisible to them.

  • Server-side rendered product pages.
  • Visible to Google and to AI crawlers.
  • Prices, availability and details readable on the page itself.

Client-side rendered

<div id="root"></div>
<script src="app.js">

A crawler may see an empty page and no products.

Server-side rendered

2x6x12 Pressure Treated Lumber

SKU 10544 · $11.80 · In stock

Pickup or delivery from Demo Lumber Co.

Google and AI crawlers read the full product page.

Dynamic sitemaps

Every product, findable

Sitemaps are generated from your catalog, so search engines can find every product, and new products are included as you add them.

  • Sitemaps generated from your catalog.
  • New products included automatically.
  • Search engines can find every product page.
sitemap.xml · generated from your catalogDemo data

<url><loc>demolumber.com/products/pressure-treated-2x6x12</loc></url>

<url><loc>demolumber.com/products/spf-stud-2x4x10</loc></url>

<url><loc>demolumber.com/products/deck-board-5-4x6x16</loc></url>

<url><loc>demolumber.com/products/osb-sheathing-7-16</loc></url>

<url><loc>demolumber.com/products/joist-hanger-2x10</loc></url>

<url><loc>demolumber.com/products/cedar-fence-board-1x8x8</loc></url>

Updates as your catalog changes. Demo data.

Where buyers look

Be there when a buyer asks where to buy

Contractors and homeowners ask Google, shopping surfaces and AI assistants. Platforms that render client-side often never show up. ToolSwift is built so you do.

Search

Product pages Google can read, with sitemaps built from your catalog.

AI assistants

Universal Commerce Protocol support, so ChatGPT and Gemini can read your catalog.

Shopping surfaces

Native Google, Microsoft and Meta merchant connections, on your own accounts.

AI assistants

Readable by ChatGPT and Gemini

Universal Commerce Protocol support makes your catalog readable to ChatGPT and Gemini, so when a buyer asks an assistant where to buy, your products can be the answer.

  • Universal Commerce Protocol (UCP) support.
  • Your catalog readable by ChatGPT and Gemini.
  • Product details an assistant can use to answer.
AI assistantDemo data

Where can I buy pressure treated 2x6 lumber near me?

Demo Lumber Co. has pressure treated 2x6 in stock, for pickup or delivery.

2x6x12 Pressure Treated

demolumber.com · In stock

$11.80

demolumber.com › products › pressure-treated-2x6x12

2x6x12 Pressure Treated Lumber | Demo Lumber Co.

$11.80 In stock· Pickup or delivery

Demo data

Merchant feeds

On Google, Microsoft and Meta shopping surfaces

Native connections to Google Merchant Center, Microsoft Merchant Center and Meta Merchant, each set up on your own accounts, so your products reach shopping surfaces.

  • Google Merchant Center.
  • Microsoft Merchant Center.
  • Meta Merchant.
Merchant feedsDemo data

Your catalog, on shopping surfaces

Google Merchant Center

1,326 products

Connected

Microsoft Merchant Center

1,326 products

Connected

Meta Merchant

1,326 products

Connected

Set up on your own accounts.

Measure it

See what brings buyers to your store

A native Google Analytics connection lets you measure which channels bring buyers, so you know what is working.

  • A native Google Analytics connection.
  • Measure what brings buyers to your store.
Google Analytics · traffic sourcesDemo data

What brings buyers to your store

Google search
Shopping feeds
AI assistants
Direct

Demo data

Clean data

Accurate listings are findable listings

AI product enrichment cleans up and completes your product data, so listings are accurate and searchable, wherever they appear.

  • Generate product descriptions.
  • Create SEO-friendly tags.
  • Clean up inconsistent product names and details.
See AI features
Product · AI enrichmentDemo data

Before

STUD 2X4 8 SPF

No description. No tags.

After

2x4x8 SPF Stud

Kiln-dried dimensional lumber for framing and general construction.

SEO tags

2x4 studframing lumberSPFdimensional lumber8 ft stud
Review and publish

Works with

AI features

Takeoff Agent, AI search and product enrichment.

Products

Variants, bundles, bulk pricing and inventory.

Marketing

Email and SMS campaigns by customer group.

Common questions

Why does server-side rendering matter?

Product pages rendered on the server are visible to Google and to AI crawlers. Catalogs rendered only in the browser are often invisible to them.

What are dynamic sitemaps?

Sitemaps generated from your catalog, so search engines can find every product.

What is the Universal Commerce Protocol?

UCP support lets your catalog be read by AI assistants such as ChatGPT and Gemini.

Which shopping platforms can we connect?

Google Merchant Center, Microsoft Merchant Center and Meta Merchant, each set up on your own account.

Can we measure the results?

Yes. A native Google Analytics connection lets you measure what brings buyers to your store.

Does product data quality matter?

Yes. AI product enrichment cleans up and completes product data, so listings are accurate and searchable.

See how your catalog would be found

Book a Demo