Retail e-commerce
A retail storefront for your whole catalog
A separate site for retail shoppers, with your hardware and building materials, distributor catalogs, pickup, delivery and shipping, and smart search.
Book a DemoRound toilet seat, white
Galvanized drip edge, 10 ft
Two user journeys
Retail shoppers and contractors each get their own user journey
We do not squeeze both audiences into one interface. The retail storefront is a separate experience from the B2B portal, so each journey can be designed for the person taking it. Nothing from B2B logic has to be accommodated on the retail side, which leaves far more room to customize your storefront.
Retail storefront
Built for homeowners and walk-in shoppers
- Your whole catalog, hardware included, not just the lumber and building materials side.
- Guests shop without an account, with pickup, delivery and shipping.
- Free to design around retail, with no contractor pricing logic in the way.
B2B portal
Built for contractors and accounts
- Account pricing, jobs, quotes, balances and payments in one login.
- Reorders, approvals and invoices for the people who buy every week.
- Runs alongside the storefront on the same catalog and orders.
Retail e-commerce
Your whole catalog, enriched and ready to sell
We are not satisfied promoting only a portion of your catalog. Our AI enrichment takes the product data in your ERP and turns it into complete listings, so you can switch on your entire catalog and keep it synced to your ERP.
- Names, categories, images, descriptions and specs filled in from your ERP data.
- Hardware and building materials in one storefront.
- If you do not sell retail, switch the same catalog to get a quote, or sign in to see pricing.
Retail e-commerce
Add your distributors' catalogs
Connect your suppliers, such as Do it Best, Orgill, Emery Jensen, House-Hasson and Ace, and show their inventory online. Items you do not stock become visible, so shoppers can find hard-to-find and specialty SKUs and see that you can bring them in.
- Online order only for items that ship from a distributor.
- Special order items with no price, where the shopper requests a quote.
- More than one distributor at a time, not just one.
- Round toilet seat, whiteIn stock in storeAdd to cart
- Specialty hinge, brassOnline order only, from distributorOrder online
- Custom fabricated bracketSpecial order, no priceRequest a quote
House-HassonAceRetail e-commerce
Be found on Google, Microsoft, Meta and AI assistants
Retail products can be sent to Google Merchant Center, Microsoft Merchant Center and Meta, so they appear in shopping results near you, and so AI assistants can see them when someone searches for a product.
- Each connection runs on your own merchant accounts.
- See Discoverability for how the catalog feeds work.
Google Merchant CenterConnected
Microsoft Merchant CenterConnected
Meta MerchantConnected- AI assistantsDiscoverable
Each connection is set up on your own accounts.
What it adds
A store that shows up before the shopper walks in
A bigger catalog online
Your own catalog plus distributor catalogs, so shoppers find the SKUs that are hard to find.
Found in your area
Products reach Google, Microsoft and Meta shopping surfaces, and AI assistants.
Every way to get it
Pickup, delivery and shipping, with the rate shown as soon as a shopper views a product.
Retail e-commerce
Pickup, delivery and shipping
Offer all three. Pickup is free in store. Delivery uses your zones, by your own fleet or a third-party carrier. Shipping runs through ShipStation or Shippo.
- Works with distributors that deliver on your behalf, so they can fulfill the order.
- Delivery zones and rates set the way you want them.
Retail e-commerce
Geolocated, with the rate up front
Your storefront knows roughly where a guest is from their browser settings. It then tailors the shipping or delivery rate to that location, and shows it the moment they look at a product.
- No surprise at checkout.
Cordless drill kit
Delivery
Delivered with other items for a $35 flat fee
Shipping
Have this shipped for $10.99
The rate appears on the product page, before the shopper adds to cart.
Retail e-commerce
Search that forgives
Smart search covers synonyms, misspellings, spaces, hyphens, word order and abbreviations, so shoppers reach the right product without knowing your exact wording.
- tolet seatToilet seatsMisspelling
- 2 by 4 stud2x4 studsSpacing and word order
- sheetrock screwDrywall screwsSynonym
- galv. drip-edgeGalvanized drip edgeAbbreviation and hyphen
AI editing
Edit your webpage directly through AI commands
Describe the change you want and the AI makes it on your storefront. You preview the result and approve it before it goes live.
Text and headings
Images and banners
Layout and sections
Colors, fonts and branding
Preview
Everything for your project
Spring deck sale
Other commands
- Swap the hero banner for our new patio photo
- Move featured categories above new arrivals
- Make the buttons dark green
Self-service
Customers handle the routine without calling
Credit, payments, quotes and questions all happen on your website, and land with your team.
Credit applications that land in your credit system
Customers apply for credit on your website. The application goes straight to your credit application software, so it can be processed without re-keying.
Pay an invoice online
Customers can make a standalone payment on an invoice straight from your website, without calling the counter.
Invoice
Payment
Request a quote
A request for a quote creates a ticket on your ToolSwift dashboard, from the website or from the mobile app. It is how special order items with no price get priced.
On your website or app
Specialty hinge, brass
Special order, no price
Request a quoteYour ToolSwift dashboard
New ticket
Quote request, ready to assign
Message your team
An intake messaging inbox lets customers send a message to your team, and your staff reply from the ToolSwift dashboard.
Your team reads and replies from the ToolSwift dashboard.
Try it
See the retail storefront in a demo
Walk through the storefront, distributor catalogs, shipping rates and search with our team, on your own catalog.
Works with
Products
Variants, bundles, bulk pricing and inventory.
Shipping
Your delivery zones, ShipStation, Shippo or distributor fulfillment.
Discoverability
Get your catalog found in AI assistants and search.
Common questions
Is the retail storefront separate from the B2B portal?
Yes. Retail shoppers and contractors use separate interfaces. That lets us customize the retail site freely, without B2B logic in the way.
Can we sell our hardware catalog as well as lumber and building materials?
Yes. We help enrich your entire catalog from your ERP data so you can switch it all on and keep it synced to your ERP.
What if we do not sell to retail customers?
The same catalog can show get a quote, or sign in to see pricing, instead of retail prices.
Can we show distributor inventory?
Yes. We connect to distributors such as Do it Best, Orgill, Emery Jensen, House-Hasson and Ace, and you can connect more than one. Items can be online order only, or special order with a quote request.
How do shoppers receive their order?
By pickup, by delivery using your zones (your own fleet or a third-party carrier), or by shipping through ShipStation or Shippo. A distributor that delivers on your behalf can fulfill the order too.
How are shipping and delivery rates shown?
The storefront uses the shopper's location from their browser settings and shows the rate on the product page.
Where will our products appear online?
Retail products can be sent to Google Merchant Center, Microsoft Merchant Center and Meta, and are discoverable by AI assistants. Each runs on your own accounts.
Can we change our storefront without a developer?
Yes. Describe the change as an AI command. You can edit text and headings, images and banners, layout and sections, and colors, fonts and branding. You preview the change and approve it before it is published.
Can customers apply for credit on the site?
Yes. The credit application goes straight to your credit application software.